Okay, so now I’m thinking out of the box about markting my library services and I’m prepared to make a bit of a fool of myself to promote my services at Urbis.
I mentioned in a previous post that I want to make my library like Dymocks, and Katy and I have refreshed the library to bring the fun stuff foreward, into view of our colleagues (like journals and pretty reports) and moved the old dusty stuff into the back blocks of the library, as people won’t use it much. Well, that has been successful and next Friday we’ll be having a “drop by and see the library refresh program, we’ll show you around and grab a muffin on the way”. I tell you, food is a clincher to get your services promoted. I’ll post the marketing campaign up here when we devise it over the next few days.
But I can post my latest hair brain is the “Urbis Super Sleuth” and Gee, it has had the *most* impact of anything I have done so far. And impact, I mean, when I send emails out about my service I may get one response, so 1 email response sent to 300 people.
Today, I sent this…
and received well over 10 responses !! Pretty good huh? I think so.
I loved this so much, I have made it the blog’s header photo !!
good work jill. you are great! Urbis Loves you!!! we Love our
super sleuth librarian! yeah yeah yeah!
i love it! wear did you get that costume from? you should wear it every day and become known as one of those eccentric librarian types.
Love it, Jill! What a fun way to promote your skills
Now, should I tell you my secrets about my uniform? Doesn’t every librarian own one of these?? You’ll have to slip me a few drinks one night and I”ll fess up !! It was so much fun doing this. And the response is still rolling on. The response has been much better than our intranet redesign launch, so it will give me ideas for MORE impact next time, watch out !!
How awesome are you! You look great!
You look just fabulous Jill!!
Congratulations – and the disguise is perfect. One of the most successful marketing ventures I’ve done in libraries is morning tea orientations with food and fun, we tried games one year which were successful with the younger crowd. I have wondered whether we should try out a compeition with new staff with a free search as a reward.
best wishes
Roxanne